The White Line team is a dynamic group of individuals with diverse experience, knowledge and expertise.  We’re ready to help you meet your business goals.





White Line Business

Shelley –  Founder

Business is my passion.  From my very first foray into entrepreneurship at the age of 12, to becoming a senior financial leader for a publicly traded global corporation, I have always loved business.  You can read more about me in the About section and as the author of White Line.

Janice Kobelsky White Line Business

Janice Kobelsky – White Line Leadership Consultant

When it comes to everyday leadership, there are so many ‘unsung heroes’. People who care and who want to make a difference. Often though, making time for personal and professional development, strategic and business planning is difficult at best, and, worse, when we do, we are frequently left with this unspoken question: ‘how do I do this?’ That’s where I come in.

Get to know Janice…

 Patricia BW SquarePatricia Zeegers – White Line CSR Consultant

At Nike I had the opportunity to work on a project which aimed to make Corporate Social Responsibility (CSR) part of the heart of the organization. Ever since then, I have been a strong supporter of social projects that make a real difference for people and the planet while still making a profit.

Get to Know Patricia…

WhiteLine Business Consultant Kae Whitaker

Kae Whitaker – White Line Marketing Consultant

Kae brings with her over 10 years of experience in retail sales and marketing development, Kae now focuses on helping small businesses stay competitive in their respective market and surpass their revenue goals.

Get to know Kae

Reach any one of us here:

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